Paradigm Counselling & Psychotherapy

Brand Guide

This page is intended for designers, developers and collaborators working with Paradigm Counselling & Psychotherapy. It contains everything you need to create on-brand materials — colours, logos, typography and usage guidelines.

Colour Palette

Click the copy icon to copy a hex value.

Paradigm Purple

#6A1B9A

Introspection · Emotional depth · Wisdom · Transformation · Welcoming

Soft Yellow

#F9DC30

Hope · Lightness · Creativity · Expressiveness · Optimism

Light Blue

#42A5F5

Serenity · Trust · Active listening · Emotional support · Calm

Light Neutral Grey

#F4F4F4

Balance · Clarity · Neutrality · Professionalism · Softness

Logo Files

Click the download icon on any logo to save it.

Icon – Purple

Full Logo – Purple

Vertical – Purple

Horizontal – Blue/Purple

Icon – Yellow

Vertical – Yellow/White

Horizontal – Yellow/White

Full Logo – White

Vertical – Greyscale

Typography

Anek Tamil

Primary Typeface – Body & General Communications

Aa Bb Cc

Weights: ExtraLight · Light · Regular · Medium · SemiBold · Bold · ExtraBold

Usage: Body text and all communications online and offline

Synapsia

Display Typeface – Titles

Aa Bb Cc

Weights: Regular · Bold

Usage: Headlines and titles across all brand materials

Brand Guidelines

Brand Personality

•Warmth – Every person is welcomed with respect, empathy and genuine listening
•Presence – Fully attentive, sensitive and grounded in the moment
•Depth – Intentional and meaningful care beyond the surface
•Ethics – Unwavering integrity, confidentiality and respect
•Clarity – Transparent, simple and accessible communication
•Transformation – Real change, healing, growth and new beginnings

Logo Usage

•Maintain clear space equal to the height of the icon on all sides
•Do not distort, rotate or recolour the logo
•On dark backgrounds use the white or yellow version
•Minimum online size: 17px height (full logo), 8px (icon only)
•Minimum print size: 7mm (full logo), 4mm (icon only)

Colour Usage

•Purple is the primary brand colour – use it for headings and key UI elements
•Yellow is used for accents, CTAs and warmth highlights
•Blue is used for supporting elements and calm communicative elements
•Grey is used for backgrounds and to create visual breathing room
•Never use colours outside the palette

Full Brand Book

The complete brandbook contains all assets, personality notes, tone of voice and extended usage examples.